Privacy & Cookie Policy

This is the Privacy & Cookie Policy for the ThinkingLonger, LLC website ("we", "us", and "our site"). We are committed to protecting and respecting your privacy.

This Policy and any other documents referred to in it explain:

  • Information we collect about you
  • Our legal bases for processing your information
  • How we use your information
  • Promotional updates and communications
  • How we store and retain your information
  • Cookies and other technologies
  • Cookie Removal
  • Update or correct your information
  • Opt out or close your account
  • Security and protection of your information
  • Users Aged 13 or Under
  • European Users
  • Changes to this policy
  • Contact us

Please read the following carefully to understand our views and practices regarding your personal data and how we may treat it before and after we launch our initial service. By using our website, whether or not you become a subscriber or other authorized user, you acknowledge you have read and understood this Privacy policy.

In Summary: This Privacy & Cookie Policy applies to the operations of ThinkingLonger, LLC, which services are directed at users in the United States of America. It explains how ThinkingLonger collects, use and safeguards your personal data. By using the site and providing us with personal data you are consenting to our processing data in the United States and under its laws. Data handling practices and rules may differ from country to country. If you are a resident of the European Union and wish to use our site, you can find information on how our data policies pertain to you in this document.

While we do our best to protect your personal information, ThinkingLonger cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. What does all of this mean? Just as in the investing world, you must protect yourself. You are responsible for maintaining the secrecy of any password and/or account information. Please be careful and responsible whenever you are online, especially when using a computer that other people can use also or if you are on an unsecured network.

Our advertisers, vendors or content providers link from our site to areas on their own site where they sell their own products and services. If you follow links from our site to others, you should be aware that you are doing business with those other sites, which have their own privacy and data collection practices. ThinkingLonger has no responsibility or liability for these independent policies (and we may not even know what they are). For more information regarding a site and its privacy policies, check that site.

1. Information We Collect About You

We will collect and process the following personal data from you:

1.1 Information you give us

This is information about you that you give us directly when you interact with us.

  1. Signing Up for Content Delivered via Email: When, as and if you sign up for content delivered by email, we will ask for your email address. We may also ask for your name as well as capture your IP address.
  2. Subscribing to a Service: When subscribing to our service, you will need to provide the sort of information typically used for credit card transactions, such as your name, address, telephone number, and credit card number and expiration date. We use a third party service (such as PayPal or Stripe) and do not have access to the information that you provide to these providers.
  3. Stock Information: When, as and if you are able to comment or rate or otherwise communicate with others on our site, we may save that information and may use it to identify content that we think is relevant to you. We may also use that information in the aggregate to help us better understand what our community and our subscribers are interested in, so we can create and target our content better.
  4. Other Services: We may also ask for additional information when providing other services. If you don't want to give us the information requested, you certainly don't have to, but you will not be able to take advantage of such offerings. For example, if we launch an alert feature, we wouldn't be able to send you any alerts unless you provide us with your mobile number. On occasion, we may also ask you for other personal information in connection with surveys, contests or other promotional offers running on our site, but again, your participation in these features is purely voluntary.

1.2 Information we collect about you from using our site

  1. While on our site, we may automatically log certain information about how you’re using our site. This information may include the URL that you just came from, your IP address (or a partially anonymized IP address), details about your browser, device, OS, or probable location, and the pages you visit while on our site.
  2. When you visit our site we may assign you a unique identifier so we can recognize you across different portions of our site. You may have one or more of these, and they may persist between visits to our site, so we can recognize you when you come back.
  3. We may place a tracking mechanism, such as a pixel or web beacon, on pages or components of our site. This enables us to record in our server logs that a specific user id has visited a particular page. This data allows us to analyze and determine our audience’s behavioral characteristics, which helps us to optimize our site, advertisement placement, and marketing focus.

1.3 Information we receive from other sources

  1. We may allow our advertisers and partners to collect certain information when you visit our site by allowing them to place a tracking mechanism, such as cookies, pixels, beacons, Google AMP Client IDs, or other technologies to collect and use information about you during your visit to this website in order to provide advertisements they feel you would like.
  2. To read about your options for opting out of data sharing, please see our Opt Out or Close Your Account section of this Privacy & Cookie Policy.
  3. We may also engage third-party companies to gather and process information about our users on our behalf, to help us improve our site and find new subscribers. These companies will combine our data about how you visit our website with information that they have collected from outside our site and provide it to us so that we can optimize your experience across our site, across multiple devices, and based on your interests.

To learn more about this behavioral advertising, including information on how to opt-out, please see our Opt Out or Close Your Account section.

1.4 Business purposes and categories of personal information we collect

Our business is constantly evolving to create and deliver the most relevant products and services to you. We collect a variety of different personal data for numerous business reasons. For a full listing of those reason, please see Section 3.

1.5 Categories of third parties from which we collect personal information

We may collect information about you from third parties that have information about you or about people that exhibit similarities to the data we have collected about you. Specifically, we may collect personal information about you from advertisers and data enrichment providers.

2. Our Legal Bases for Processing Your Information

We can collect and process your data under one of the following legal bases for our use.

2.1 Consent

We can collect and process your data with your consent.

  • For example, if you have given your consent to receiving marketing material from us at the point we collected your information.

2.2 Contractual Obligations

We need your personal data to comply with our contractual obligations.

  • For example, if you have subscribed to our service, we use your personal data to fulfill, and deliver that service to you.

2.3 Legal Compliance

If the law requires us to, we may need to collect and process your data.

2.4 Legitimate interest

We may use your data as required in the normal course of operating our business and service unless our legitimate interests are overridden by your rights.

3. How We Use Your Information

3.1 Business Purposes for Which We Collect and Use Personal Data

When we have a legal basis for collecting your personal information, we do so from a variety of sources, including without limitation your explicit input and interaction on our site, through our advertisements on other websites, and through third parties that have information about you or about people that exhibit similarities to the data we have collected about you. We may combine your data with anonymized, aggregated data to draw inferences about you or your interests. We use all this data to make our site and our advertising relevant to you.

Business Purpose & Categories of Personal Data

Operations

To administer our site, site performance, and internal operations, such as to conduct troubleshooting, testing, and projecting usage volume and impact:

  • Unique personal identifiers, such as online identifiers, usernames, or account names
  • Email address
  • Browser or device identifiers
  • Internet or electronic network activity, such as browsing history, search history, engagement with ads, interaction with website or mobile app, and email receipt and response

Security

To keep our site safe and secure and to control access to your account and services:

  • Name
  • Unique personal identifiers, such as online identifiers, usernames, or account names
  • Browser or device identifiers
  • Physical/geolocation or network location information, such as GPS location or Internet Protocol (IP) address
  • Internet or electronic network activity, such as browsing history, search history, engagement with ads, interaction with website or mobile app, and email receipt and response

Advertising

To deliver relevant advertising to you and to measure and optimize the effectiveness of our advertising:

  • Browser or device identifiers
  • Physical/geolocation or network location information, such as GPS location or Internet Protocol (IP) address
  • Commercial information, such as records of your purchases or property
  • Inferences about consumer preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes

Marketing

To keep you informed about products and services similar to the ones you subscribe to – on our site and elsewhere on the Internet.

Optimization

To ensure our content, layout, and offerings are presented in the most effective manner for you and devices.

Fulfillment

To fulfill your transactions and to deliver information about goods and services you have requested, or that we think you would be interested in:

  • Name
  • Email addresses

Personalization

To allow you to participate in interactive features of our service, when, as and if we elect to offer them and when you choose to do so:

  • Email addresses
  • Unique personal identifiers, such as online identifiers, usernames, or account names
  • Browser or device identifiers

Research

To better understand our subscribers, potential subscribers, and visitors so we can improve our products and services, and better target how we deliver information about those products and services:

  • Unique personal identifiers, such as online identifiers, usernames, or account names
  • Browser or device identifiers
  • Physical/geolocation or network location information, such as GPS location or Internet Protocol (IP) address
  • Commercial information, such as records of your purchases or property
  • Inferences about consumer preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes

3.2 Categories of Service Providers to Which Personal Data is Disclosed

We utilize service providers to process personal information for a variety of purposes that would be difficult for our business to conduct on our own. For example, to increase the likelihood of successfully processing your credit card when you purchase access to one of our services, we may wish to submit a well-formatted address to a credit card company or a payment processor like PayPal or Stripe. We may send the address you give us to a service from the U.S. Postal Service to try to verify your address and provide its canonical version of your address with all the fields in the expected locations. In some states, these types of external companies are called service providers. We may disclose personal information about you to the following categories of service providers in order to process data for us:

  • Data verification providers, like the US Postal Service
  • Content delivery providers, like Strongmail or Hubspot
  • Traffic monitoring and analytics providers, like Hotjar

In order to maintain relevant and accurate personal information about you, we may share your personal data, browsing habits, or other identifying information to service providers and third parties, and in return they may provide us with additional email addresses, names, physical addresses, other identifiers, browsing habits, and demographic information, which may include education level, income, race, gender, personal interests you have told them about, and other personal details they infer about you. We will not be sharing any personal data about you in our possession until such time as you are able to "opt-out" of such sharing. Please see our Opt Out or Close Your Account section of this Privacy & Cookie Policy.

3.3 Categories of Other Third Parties to Which Personal Information May Be Sold; and the Business Purposes for such “Sales”

If you are a California resident, some of our disclosure of personal information is considered a sale of data even if we don’t receive something of monetary value in exchange. We share personal information in this type of “sale” with the following categories of third parties:

  • Companies that serve ads, like Facebook
  • Companies that offer header bidding auctions, like Google
  • Marketing analytics companies, like Google
  • Data enrichment firms, like Infogroup

We share personal information with third parties in this type of “sale” for the following business purposes:

  • Advertising: To deliver relevant advertising to you and to measure and optimize the effectiveness of our advertising
  • Marketing: To keep you informed about products and services similar to the ones you subscribe to – on our site and elsewhere on the Internet
  • Research: To better understand our subscribers, potential subscribers, and visitors so we can improve our products and services, and better target how we deliver information about those products and services.

4. Promotional Updates and Communications

Where permitted by one of the legal bases above, we will use your personal information for marketing analysis and to provide you with promotional communications (e.g., by email) about our products/services and those of our business partners, if any.

When, as and if we offer more than access to our Performance Histories and our current annual recommendations (for which we need your email address), you will have an option to "opt-out" of such marketing and promotions. Please see our Opt Out or Close Your Account section of this Privacy & Cookie Policy.

5. How we store and retain your information

We store your data in databases and on storage servers in our own facilities, in colocation data centers, and in those of our contracted service providers. Your data may not be stored in the country in which you reside. We typically store our data in the U.S. If you live in the European Economic Area, please see our section for European Users.

We retain personal data for as long as necessary to fulfill any legal obligations we may have as well as for purposes of processing your information for the delivery of our service. We may also retain aggregate information beyond this time for research purposes and to help us develop and improve our services. You cannot be identified from aggregate information retained or used for these purposes.

6. Cookies and other technologies

Cookies contain bits of data that websites such as ours place on your computer’s hard drive for record keeping purposes. Cookies can make the web more useful by collecting and storing information about your preferences on a particular site and help websites operate more efficiently. Cookies and similar technologies enable you to be remembered when using that computer or device to interact with such websites and online services and can be used to manage a range of features and content as well as storing searches and presenting personalized content.

We use our cookies:

(a) With the aim of optimizing our website and improving subscriber experience. Cookies help us estimate our audience size, determine usage patterns and help us better target content and ads based on our users’ interests.

(b) Your browser will enable you to have the option of not accepting the cookies we set. However, if you reject our cookies, you will not be able to have access to our Performance Histories nor, down the road, take advantage of most of the features on our site as we add them.

Below you’ll find the types of cookies that we set when you visit ThinkingLonger.com and their purpose. To help you better understand why we’re setting them, we’ve used the categories and definitions set by the International Chamber of Commerce (“ICC”):

(a) Strictly Necessary: cookies that enable the services that you have specifically asked or paid for;

(b) Performance: cookies that collect information on how visitors use our site including the pages visited and most frequented as well as the sources of our traffic. They are used to help us improve how the site works;

(c) Functionality: cookies that help us remember the choices you have made, so we can provide you with a more personalized experience; and

(d) Advertising: cookies used to deliver more relevant ads, and to make sure you don’t see the same adverts over and over again.

In addition to the cookies set directly by our partners, there are also cookies set by third parties to help deliver and monitor their ads. Please note we neither control nor have access to those cookies, and these advertisers' uses of cookies are subject to their own privacy policies and not our policies.

If you follow links from our site to theirs, you should be aware that these other sites have their own privacy and data processing practices. We have no responsibility or liability for these independent policies. For more information regarding a site and its privacy policies including its use of cookies, check that site.

7. Cookie Removal and More Information

You can always modify your browser so as not to accept cookies or to notify you when cookies are sent to it. For more information about cookies including removing any or all of your cookies, please visit http://www.allaboutcookies.org.

Also, if you would like to remove the Google Analytics and DoubleClick cookies, please go to http://tools.google.com/dlpage/gaoptout and http://www.google.com/ads/preferences/plugin/ respectively. You should be aware that this will affect your Google cookies on all sites, and not just ours.

8. Update or Correct Your Information

Prior to the launch of a paid service, if you want to change your email address, please let us know at help@thinkinglonger.com and insert Change Email Address in the subject line.

Down the road, username and password access (including lost usernames and passwords) will be available through My Account page.

9. Opt Out or Close Your Account (Only After Launch of A Paid Service)

  1. Marketing & Promotions. If you would rather not hear from us by email, you can object to further marketing at any time by sending us an email to help@thinkinglonger.com and insert Withdrawal in the subject line. If, in the future, you are paying for one of our services, we will enable an “Unsubscribe” functionality on our site. Please note that clicking the “unsubscribe” link will not cancel your paid subscriptions (as we will not be offering refunds of any kind), but it is likely to affect deliverability of messages, announcements, or other subscription-related communications. If, in the future, you purchase products or services from us, or if you register for an account with us, we may contact you to confirm your purchase, subscription, or registration, or to provide you with information about its terms or features. You may wish to keep these transactional or relationship emails, to help you use our products and services.
  2. Behavioral Advertising. To learn more about this behavioral advertising, including information on how to opt-out, please (a) visit the Google Analytics opt-out program to learn how to opt out of having your information collected in browsers for ad serving purposes; and (b) see the interests associated with you by Google at https://adssettings.google.com.

Please remember that some or all of these opt-out mechanisms use cookies to remember you have opted out, and if you delete cookies from your browser your opt-out may also be deleted.

  1. Prior to launch of a paid service, if you want us to delete your email address from our system, simply contact us at help@thinkinglonger.com and insert Withdrawal in the subject line.

9.1 Cancelling Your Email Address Submission to Our Initial Site

We anticipate publishing an initial site that generally describes our research and what we may offer in the future on a subscription basis. If you submit your email address to us, you may direct us to cease using such information for the purpose of contacting you thereafter. To do so, simply send us an email message at help@thinkinglonger.com and insert Withdrawal in the subject line.

10. Security and Protection of Your Information

We are committed to protecting your personal information. All information that you provide to us is stored on our secure servers. Access to paid-for areas of the site will be password-protected for your privacy and security.

11. Users Aged 13 or Under

Protecting the safety of children when they use the Internet is important to us.

The site is intended for use only by persons who are at least 13 years of age. By using this site, you confirm to us that you meet this requirement. If you are aged 13 or under, please get your parent/guardian’s permission beforehand whenever you provide personal information to our website. Users without this consent are not allowed to provide us with personal information.

If you are under the age of 13 your parent or guardian must consent on your behalf where we ask for consent in relation to the use of your information.

12. European Users

For the purposes of European Economic Area data protection law, (the "Data Protection Law"), the data controller is: ThinkingLonger, LLC, 50 Glen Avenue, West Orange, NJ 07052 (help@thinkinglonger.com and insert DPO in the subject line).

12.1 Use of Cookies

Our site places cookies on your device for a variety of purposes described in this Privacy & Cookie Policy. Please refer to that section for more information about those cookies and how to prevent the use of cookies.

If you have any questions about the cookies we set, please contact our Data Protection Officer at help@thinkinglonger.com and insert DPO in the subject line.

12.2 Data Storage

The data that we collect from you is transferred to, and may be stored at, a destination outside the European Economic Area ("EEA") that is not subject to equivalent Data Protection Law. For our purposes, the information we collect is processed and stored in the US.

We may transfer your personal information outside the EEA.

Where your information is transferred outside the EEA, we will take all steps reasonably necessary to ensure that your data is subject to appropriate safeguards, such as relying on a recognized legal adequacy mechanism, and that it is treated securely and in accordance with this Privacy & Cookie Policy.

12.3 European site users have certain rights under certain circumstances

  • to be provided with a copy of your personal data held by us (which initially is only your email address);
  • to request the rectification or erasure of your personal data held by us (as described elsewhere in this Privacy & Cookie Policy);
  • to request that we restrict the processing of your personal data (to the extent that it is within our power to do so – i.e., we have no ability to control methodologies used by third parties, such as Google or others);
  • to object to the further processing of your personal data, including the right to object to marketing (as mentioned in our promotional updates and communications' section);
  • to request that your provided personal data be moved to a third party or deleted from our system, as we may deem appropriate.

13. Changes to this Policy

We may amend this Privacy & Cookie Policy from time to time. Please check back regularly to review your rights and to check the Effective date or Last Updated date listed below. If we make any substantive changes to this policy, we’ll announce it on our site and notify you by email.

14. Contact Us

Questions, comments and requests regarding this Privacy & Cookie Policy are welcomed and should be addressed to:

  • Data Protection Officer
  • ThinkingLonger, LLC
  • 50 Glen Avenue
  • West Orange, NJ 07052 USA
  • help@thinkinglonger.com and insert DPO in the subject line

Effective September 1, 2021